“Let me tell you about the very rich. They are different from you and me.” – F. Scott Fitzgerald (1926) People in the western world have...
Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...
Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...
Brand research is a rather big term that covers a lot. However, it is often dismissed due to time and budget. In this blog, I...
Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...
With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
Online will writing is something the legacy fundraising and legacy marketing teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions,...
