Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...
In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...
A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...
GDPR will make gaining and maintaining the right to contact supporters more challenging than ever. This means that face-to-face fundraising should not only be used...
Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...
With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...
How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...
Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...
The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....
Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...
