Insight Guides

ENGAGEMENT: WHAT IT IS, THE PERILS OF MEASURING IT AND HOW IT RELATES TO LEGACY GIVING

Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...

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Webinar: Legacy Premier League & Insight Portal

In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...

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LEGACY POTENTIAL PREMIER LEAGUE 2025-2026

For eight years, fastmap has been analysing and tracking the legacy behaviour, attitudes and intentions of people aged 50 or older. We have gathered insights...

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LEGACY POTENTIAL PREMIER LEAUGE 2024-2025

LEGACY POTENTIAL PREMIER LEAGUE 2024-2025 Discover which UK charities lead in legacy potential with the Legacy Premier League report. This essential benchmarking report highlights the...

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WEALTH INSIGHTS AND LEGACIES THE “GREAT WEALTH TRANSFER” IS HERE – ARE YOU PREPARED?

WEALTH INSIGHTS AND LEGACIES THE “GREAT WEALTH TRANSFER” IS HERE – ARE YOU PREPARED? US Legacy Webinar. What motivates donors to include nonprofits in their...

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LEGACY WEBINAR : WHAT MAKES A GREAT LEGACY TV ADVERT?

LEGACY WEBINAR : WHAT MAKES A GREAT LEGACY TV ADVERT? Benchmarked insights on three leading legacy TV adverts including details on how to increase the...

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Understanding audiences their differences & what this means for legacies

Legacy Webinar: Exploring the “Who” of legacy fundraising – a focus on audience… We analyze what the data says about a raft of different audiences...

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Legacy Competition Report 2023

Our research explores the increasingly competitive landscape for legacy gifts, and tracks changing donor behavior around legacy giving decisions. To learn more about LEGACY COMPETITION REPORT...

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Unlocking Legacies

For charities and nonprofits, planned giving often represents the most significant gifts received. Yet convincing supporters to include your cause in their estate plans requires...

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