Insight Guides

Legacy Potential Premier League 2021-2022 – L001

In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...

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Legacy Potential Premier League 2019-2020 – L002

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

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Legacy Potential Premier League Table 2018/19 – L003

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

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The Perception that Charities Need Large Legacies – Legacy Performance Analysis – L009

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

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The Importance of Helping Stakeholders – Legacy Performance Analysis – L007

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

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Communicating Legacy Information – Legacy Performance Analysis – L008

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

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Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

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Understanding the competitive nature of legacy fundraising

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons...

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Case Study : Book Aid – C003

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

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