Brand research is a rather big term that covers a lot. However, it is often dismissed due to time and budget. In this blog, I...
Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...
With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
Online will writing is something the legacy fundraising and legacy marketing teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions,...
Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...
In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...
A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...
