♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...
Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...
Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...
Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...
Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...
In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...
