For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...
We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in...
It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...
When it comes to insurance marketing it can be difficult to make your services standout from the competition. With so many companies offering insurance cover...
What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...
Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...
Despite what a certain business-man-turned-leader-of-the-free-world says, climate change is happening. Its effects are shown throughout the world, from the drying of Peru’s glacial lake to...
In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...
“Let me tell you about the very rich. They are different from you and me.” – F. Scott Fitzgerald (1926) People in the western world have...
Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...
