How to guide

ENGAGEMENT: WHAT IT IS, THE PERILS OF MEASURING IT AND HOW IT RELATES TO LEGACY GIVING

Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...

Webinar: Legacy Premier League & Insight Portal

In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...

LEGACY POTENTIAL PREMIER LEAGUE 2025-2026

For eight years, fastmap has been analysing and tracking the legacy behaviour, attitudes and intentions of people aged 50 or older. We have gathered insights...

LEGACY POTENTIAL PREMIER LEAUGE 2024-2025

LEGACY POTENTIAL PREMIER LEAGUE 2024-2025 Discover which UK charities lead in legacy potential with the Legacy Premier League report. This essential benchmarking report highlights the...

WEALTH INSIGHTS AND LEGACIES THE “GREAT WEALTH TRANSFER” IS HERE – ARE YOU PREPARED?

WEALTH INSIGHTS AND LEGACIES THE “GREAT WEALTH TRANSFER” IS HERE – ARE YOU PREPARED? US Legacy Webinar. What motivates donors to include nonprofits in their...

LEGACY WEBINAR : WHAT MAKES A GREAT LEGACY TV ADVERT?

LEGACY WEBINAR : WHAT MAKES A GREAT LEGACY TV ADVERT? Benchmarked insights on three leading legacy TV adverts including details on how to increase the...

Understanding audiences their differences & what this means for legacies

Legacy Webinar: Exploring the “Who” of legacy fundraising – a focus on audience… We analyze what the data says about a raft of different audiences...

Legacy Competition Report 2023

Our research explores the increasingly competitive landscape for legacy gifts, and tracks changing donor behavior around legacy giving decisions. To learn more about LEGACY COMPETITION REPORT...

Unlocking Legacies

For charities and nonprofits, planned giving often represents the most significant gifts received. Yet convincing supporters to include your cause in their estate plans requires...

LEGACY POTENTIAL PREMIER LEAGUE 2023 – 24

This year's research shows the charities with the greatest potential to create future legacy revenue. What 3 things can we learn from the success of...

Contact Us