Fastmap

Webinar Recording: Strategic Drivers: What really moves Legacy Engagement?

In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...

Presentation/document: Strategic Drivers: What really moves Legacy Engagement?

Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...

Webinar Recording: Engagement: The Hidden Driver of Legacy Success

In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...

Presentation/document: Engagement: The Hidden Driver of Legacy Success

Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...

ENGAGEMENT: WHAT IT IS, THE PERILS OF MEASURING IT AND HOW IT RELATES TO LEGACY GIVING

Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...

Webinar: Legacy Premier League & Insight Portal

In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...

LEGACY POTENTIAL PREMIER LEAGUE 2025-2026

For eight years, fastmap has been analysing and tracking the legacy behaviour, attitudes and intentions of people aged 50 or older. We have gathered insights...

LEGACY POTENTIAL PREMIER LEAUGE 2024-2025

LEGACY POTENTIAL PREMIER LEAGUE 2024-2025 Discover which UK charities lead in legacy potential with the Legacy Premier League report. This essential benchmarking report highlights the...

Legacy Potential Premier League 2022 2023 – L012

This year's research shows that the threat of global recession and economic uncertainty are starting to have an impact on legacy consideration, with a fall...

Legacy Potential Premier League 2021-2022 – L001

In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...

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