In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results of Cancer Research UK versus Macmillan, and conclude by explaining how the model underpinning fastmap’s groundbreaking Legacy Portal has been built — using insights from over 23,000 hours of supporter data.
To learn more about how these insights can support your wider fundraising and legacy strategy, please contact David Cole, Managing Director at fastmap: david.cole@fastmap.com
