At a time when traditional fundraising methods seem to be failing – or at least,
facing substantial challenges – gifts in wills and other legacy gifts are a critical revenue lifeline for charities.
Yet organizations are failing to close the deal. Our research shows that 40% of charity supporters have made, are intending to make, or are considering a charitable legacy. Yet only about 6% ultimately do.
To learn more about Understand the Competitive Nature of Legacy Fundraising and Optimize Legacy Consideration and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on david.cole@fastmap.com.
