With the near approaching enforcement of GDPR in May 2018, pressure is building within both marketing and legal teams, ensuring consent to contact is optimised...
Just imagine what would happen if office geography dictated that every morning I, as a marketing director, shared the company elevator with a different customer....
Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up. A melancholic mood...
