WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...
Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...
What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...
Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...
GDPR will make gaining and maintaining the right to contact supporters more challenging than ever. This means that face-to-face fundraising should not only be used...
Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...
With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...
