At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons...
Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...
At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...
How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...
Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....
