If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons...
Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...
Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...
For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...
It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...
Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...
