This year’s research shows that the threat of global recession and economic uncertainty are starting to have an impact on legacy consideration, with a fall from 40% to 37% amongst supporters. However, legacy fundraising is still full of potential and our research digs deeper into bespoke audiences identifying groups where consideration for your cause is higher.
We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Legacy Potential Premier League 2021-22 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on <a href=”mailto:david.cole@fastmap.com”>david.cole@fastmap.com</a>.
