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If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not sufficient, or even be embarrassed to leave it. This report looks into which charities have supporters that cite this as a reason not to give to them.
We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Unique Competitor Set (UCS) , the Legacy Potential Premier League Table 2018/19 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on david.cole@fastmap.com or +44 020 72420702.
