Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report delves into charities whose supporters are most likely to feel that they are a beneficiary from. The report contains some insightful and perhaps unexpected results.
We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Unique Competitor Set (UCS) , the Legacy Potential Premier League Table 2018/19 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on david.cole@fastmap.com or +44 020 72420702.
