Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace. Between Autumn 2020 and 2021 there has been a rise of 5% in legacy consideration – an overall figure of 40%, evidencing that legacy fundraising is still full of potential with 4 out of 10 people still open to the idea of leaving a legacy. If we dig deeper into bespoke audiences, we can identify audiences where its closer to 6 and potentially 7 out of 10 people!
Our research highlights the need for charities to invest in their legacy marketing in order to not lose out to their competitors and to not fall behind the pack. Download the report to find out more information.
We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Legacy Potential Premier League 2021-22 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on david.cole@fastmap.com or 0777 568 4293.
