Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...
♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...
Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...
Please! Database and Research you must talk! In the local cafe two people discuss the village’s future. One is a wise old man with a...
Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...
In the competitive world of insurance customers have seemingly limitless access to tools that help them weigh up their options and make informed choices. Insurance...
Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...
Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...
All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...
