After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...
Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...
It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...
I’m an angry man! I’ve seen the light, but others have not. So as a last resort I visited London’s Speaker’s Corner to argue my...
With the near approaching enforcement of GDPR in May 2018, pressure is building within both marketing and legal teams, ensuring consent to contact is optimised...
Until now many companies have worked on the basis of ‘it’s ok to have consent statements that are not only difficult to understand but also...
Just imagine what would happen if office geography dictated that every morning I, as a marketing director, shared the company elevator with a different customer....
Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up. A melancholic mood...
