Fastmap

Understanding the competitive nature of legacy fundraising

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers, The Legacy Potential Premier League 2018/2019 and the reasons...

legacy rank legacy league
3 Key Insights Revealed By Our Legacy Potential League

Since the release on Monday 19th November our Legacy Potential Premier League Table 2018/19 has caused a big stir in the charity sector. It is...

Book Aid International concept testing examples
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

targeted direct mail
4 Tips for Achieving Targeted Direct Mail Through Research

♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...

Case Study : Book Aid – C003

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

Case Study : Christian Aid : Brand Development – C002

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

Guide to Creative Testing – C001

Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....

tarageted marketing through market research
4 steps for market segmentation and truly targeted marketing

Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...

WaterAid Improving marketing consent rates
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...

improving database marketing
Why you should use market research to improve database marketing

Please! Database and Research you must talk! In the local cafe two people discuss the village’s future. One is a wise old man with a...

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