Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...
In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...
For eight years, fastmap has been analysing and tracking the legacy behaviour, attitudes and intentions of people aged 50 or older. We have gathered insights...
LEGACY POTENTIAL PREMIER LEAGUE 2024-2025 Discover which UK charities lead in legacy potential with the Legacy Premier League report. This essential benchmarking report highlights the...
This year's research shows that the threat of global recession and economic uncertainty are starting to have an impact on legacy consideration, with a fall...
In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
