A fast-paced, 30-minute collaboration between David Cole (Fastmap) and Mark Phillips (MPFA), grounded in real-world evidence from both legacy and individual giving.
David draws on a large-scale dataset of 60,000+ supporters across 100+ charities to show why legacy decisions are driven by identity, engagement, and selective choice.
Mark complements this with decades of Individual Giving insight, rooted in campaign performance, response data, and behavioural testing.
Together, they review these evidence bases to highlight the specific challenges each discipline faces—and outline practical, data-led shifts to improve performance. Additional insight will be shared closer to the session, including findings from a new sector-wide survey to position where practitioners are today.
Speakers: David Cole: MD fastmap Mark Phillips: Principal Partner, MPFA
To learn more about how these insights can support your wider fundraising and legacy strategy, please contact David Cole, Managing Director at fastmap: david.cole@fastmap.com
