How we do it


Specialised online surveys tailored to your business – and your audience


Diving deep into the data to tell you exactly what works – and why



Comparing you against your competitors to identify your next move

Our whitepapers

legacy fundriasing
Posted by Fastmap | 11 October 2017| How to guide
Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...

Book Aid International concept testing examples
Posted by Fastmap | 09 November 2018| Case Study, Charity
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

WaterAid Improving marketing consent rates
Posted by Fastmap | 22 October 2018| Case Study, Consent
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...


Latest news

Posted by Fastmap | 13 November 2021| Charity, How to guide, Legacy, Sidebar
Legacy Potential Premier League 2021-2022

Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....

legacy research presentation at IoF legacy conference
Posted by Fastmap | 12 October 2018| Charity, Insight blogs, Legacy, News
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

legacy marketing insights for your international fundraising strategy
Posted by Fastmap | 28 August 2018| Insight blogs, Legacy, News
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...


Our people

David ColeManaging Director and Founder

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Tom BurkeHead of Analysis and Operations

Heading up the analysis and production team, Tom makes sure projects run smoothly at fastmap. Holding a Masters degree in Research Methods in Psychology, he has expertise in the design, coordination and analysis of quantitative research. He has experience of leading on large projects for leading brands and charities across many different sectors. Tom ensures projects run with precision and care up to the debrief date, where we present the results to you.



Aris was a senior-level database marketing person, operating predominantly and most recently within the charity sector. He then decided to take his enthusiasm for data protection to anyone willing to listen. Since then he’s been travelling around the country running training workshops, mostly for small charities, debunking and describing in plain English what the GDPR actually is, what it says, what that means for organisations big and small, and how to prepare for it. Aris has a shamelessly no-nonsense approach, that means no waffle, no scaremongering and an honest approach to data protection.

Lee Witherell, database marketing specialist
Lee WitherellFounder, WiseOwl Marketing

Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.

Allan FreemanMD, Freestyle Marketing

Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.

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